The True Gift of Leasing
Many vendors believe that the major benefit of working with a leasing company is to provide their customers a financing alternative to outright purchase. There is no doubt that offering a lease alternative with every sale proposal increases the vendor's probability of closing the sale. Vendors know that it is easier for a customer to obtain management approval for a low monthly payment versus a large capital outlay for equipment acquisitions. However, this is not the true gift of leasing.
The true gift of leasing is the 'account control' occurring long after the equipment has been paid off. Sierra is not a broker and maintains complete interface with one source and the vendor, Sierra Leasing controls the account. By working with Sierra Leasing our vendors not only get paid immediately, they also lock in future revenues and lock out competition for the term of the lease. By having their customers lease their equipment through Sierra Leasing, our vendors are able to guarantee themselves any upgrade or replacement business. Furthermore, our vendors that provide supplies to support their products are able to create a virtual supply contract commensurate with the term of the lease. When our vendors' customers lease their equipment instead of buying it, our vendors simply concentrate on servicing their customers during the term of the lease. Once a lease commences, our vendors do not fight day after day with their competition in order to maintain their customer base.
If you are a hard-nosed vendor that likes to fight with your competition on every transaction leasing may not be for you. On the other hand, if you are a vendor that prefers to make your life easier by using account control strategies and tactics that maximize your profits while providing outstanding services to your customers leasing is the way to go. Please contact us to discuss your account plan.
Also see: Lease vs Bank Loan, and Helpful Hints